This is a great example of what I was getting at with my last post. True, it’s not about vehicular cycling, but it casts the cyclist in the Hero role.
Definitely on point. This is the guy we need to win over so he isn’t yelling cusses at us from his pickup truck.
Viewer thinks: “If this overweight knucklehead, who can’t be bothered to put on a pair of gloves or button his jacket, can bike in a snow storm, I can ride to the store on a nice day.”
Except for the gloves, he is probably working hard enough to stay warm. My wife always wondered why I would be shoveling snow with a long sleeve t-shirt, hat, and gloves. Until she tried it.
Perceptions are that bicycles are for geeks or grad students, or are weekend toys ridden by overpaid yuppies who read Buycycling Magazine. Not for real people with real missions to accomplish. Like getting some beer at the corner store.
“Except for the gloves, he is probably working hard enough to stay warm.”
True; my Floridian bias is showing. And that’s what my fellow Floridians would think.
Wow. Do they run ads from the Tundra down in Florida?
[...] Bicycling is Better » Blue Collar Jedi Cyclist [...]
“Do they run ads from the Tundra down in Florida?”
Don’t know if this ran here. I imagine those Miller ads usually run during TV sports, which I don’t watch.
Actually, first thing to keep warm is the head — a had or earband comes first, gloves/mits are next and then something on the feet.
Interesting ad though.
from a Cleveland cycling commuter
I love that commercial.
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Alas I don’t seem to be able to find anything that tells in detail of Gehl’s work in Portland. It might be very instructive for everyone concerned with liveable cities, as his scope is a lot larger than just cycling.
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